Lakshmi Iyer

Typically, when people think about branding, the first thing that comes to mind is a logo. And when it comes to marketing, it is advertising

I recently came across the latest OLX campaign, 'Keemat Bhi, Kuchh Keemti Bhi' on YouTube - the video is called The Cricket Bat...

While the rules of branding are universal, the contexts in which these are applied change from categories, to customers...