Lakshmi Iyer
Brand Development & Marketing: Two sides of the same coin
Typically, when people think about branding, the first thing that comes to mind is a logo. And when it comes to marketing, it is advertising
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Lakshmi Iyer
Sep 20, 20193 min
Will the ‘Real OLX’ please stand up?
I recently came across the latest OLX campaign, 'Keemat Bhi, Kuchh Keemti Bhi' on YouTube - the video is called The Cricket Bat...
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Lakshmi Iyer
Sep 20, 20194 min
She is my wife and I am hers
“In households normally, there is a husband and there is a wife. In our household however there are two wives; there is my wife and then...
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Lakshmi Iyer
Sep 20, 20191 min
Triple role of brands
While the rules of branding are universal, the contexts in which these are applied change from categories, to customers...
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