Lakshmi Iyer

Typically, when people think about branding, the first thing that comes to mind is a logo. And when it comes to marketing, it is advertising

I recently came across the latest OLX campaign, 'Keemat Bhi, Kuchh Keemti Bhi' on YouTube - the video is called The Cricket Bat...

“In households normally, there is a husband and there is a wife. In our household however there are two wives; there is my wife and then...

While the rules of branding are universal, the contexts in which these are applied change from categories, to customers...