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Lakshmi Iyer

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Brand Development & Marketing: Two sides of the same coin

Typically, when people think about branding, the first thing that comes to mind is a logo. And when it comes to marketing, it is advertising

Lakshmi Iyer

Sep 20, 20192 min read

Will the ‘Real OLX’ please stand up?

Will the ‘Real OLX’ please stand up?

Will the ‘Real OLX’ please stand up?

I recently came across the latest OLX campaign, 'Keemat Bhi, Kuchh Keemti Bhi' on YouTube - the video is called The Cricket Bat...

Lakshmi Iyer

Sep 20, 20193 min read

Triple role of brands

Triple role of brands

Triple role of brands

While the rules of branding are universal, the contexts in which these are applied change from categories, to customers...

Lakshmi Iyer

Sep 20, 20191 min read

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