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Brand Development & Marketing: Two sides of the same coin
Typically, when people think about branding, the first thing that comes to mind is a logo. And when it comes to marketing, it is advertising
Lakshmi Iyer
Sep 20, 20192 min read
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Will the ‘Real OLX’ please stand up?
I recently came across the latest OLX campaign, 'Keemat Bhi, Kuchh Keemti Bhi' on YouTube - the video is called The Cricket Bat...
Lakshmi Iyer
Sep 20, 20193 min read
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Triple role of brands
While the rules of branding are universal, the contexts in which these are applied change from categories, to customers...
Lakshmi Iyer
Sep 20, 20191 min read
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